PrettyMi | The Story Of



Are you ready for some new tan lines!

We have created a luxury collection of swimwear and swimtimates to make YOU feel pretty.

The Pretty Mi brand is designed to appeal to the confidently feminine woman who wants to be individual and unique. With a focus on creative fashion and naturally inspired by lingerie the exclusive designs utilise bespoke embroidery from traditional lingerie suppliers together with swimwear fabric and print to create a unique look.

So what are swimtimates? Swimtimates are trans-functional. Designed to add versatility, enhance and extend your wardrobe. 

Wear your swimlettes on the beach, at your favourite beach club or poolside. They are the perfect go-to from beach-to-bar! Make them part of your outfit. Show off your unique style!

Remember - don’t hide them - wear your swimtimates to be seen, because YOU are pretty!

All designs in the collection are made with carefully sourced swimwear fabric from the the finest British and Italian suppliers and the ‘oh-so-French’ embroidery is water proof. So don't worry - jump in!

Our prints are digital which is a more sustainable method of printing. This method reduces waste produced during the printing process and uses four times less ink. 

‘Eden Girls’, Pretty Mi’s latest collection is an irresistable mix of leopard, tropical print, delicious floral embroidery, gold strap details and mermaid feels. Metallic sparkle and a nod-to-the-70’s together with a large helping of British quirkiness reflect the spirit of the brand and make summer come alive!


About us 

Designer and owner Michelle Pretty-Smith is the creative mind behind Pretty Mi.

Michelle's love for design began at college where she studied Fashion and Knitwear. Here she was awarded the Allan Goodrich award for the best technical garment construction in her final collection of corsets. 

Following this success Michelle decided to specialise in lingerie design and joined the world renowned Contour Fashion course at De Montfort University.

Michelle has worked within the intimates industry as a lingerie designer for 15 years and has more recently turned her creativity to print and swimwear design. Michelle has designed for many manufacturers to the UK high street and major lingerie and swimwear brands.

After recognising a trend for less seasonal, trans-functional swimwear with a life after the beach Michelle began her own label. Naturally inspired by her love of lingerie and with a reflection of her own style, she has combined her knowledge of intimates, swimwear and print design to create a unique look and feel for the modern woman.  



All first patterns are crafted by Michelle at her studio in Leicestershire in the heart of the Midlands. Production is currently made in the UK by highly skilled British manufacturers or made to order in house.



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